{"title":"Hot Sellers","description":"\u003cp\u003eOur absolute best-sellers, all in one place. See why these fan-favorites are flying off the shelves—get yours while they’re still in stock!\u003c\/p\u003e","products":[{"product_id":"meeoow-club-10-min-painless-body-wax","title":"Meeoow Club 10-Min Painless Body Wax","description":"\u003cp data-path-to-node=\"5\"\u003eSay goodbye to painful salon visits and messy wax strips! Our \u003cb data-path-to-node=\"5\" data-index-in-node=\"62\"\u003eOrange Hair Removal Powder\u003c\/b\u003e is a revolutionary 4-in-1 formula designed for the modern woman. Infused with natural orange extracts and skin-loving botanicals, it effectively removes even the shortest, stubborn hair while simultaneously exfoliating dead skin and removing tan.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eWhether you're prepping for a beach day or a quick night out, get salon-smooth, glowing skin in just 10 minutes from the comfort of your home.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eKey Features :\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003e4-in-1 Formula:\u003c\/b\u003e Removes hair, exfoliates dead skin cells, removes tan, and polishes for a radiant finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003e10-Minute Instant Results:\u003c\/b\u003e Fast-acting formula that works while you relax.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003ePainless \u0026amp; Gentle:\u003c\/b\u003e No hot wax, no strips, and no razor cuts. Ideal for sensitive skin and hard hair growth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eNatural Orange Scent:\u003c\/b\u003e Leaves your skin smelling fresh and citrusy, unlike traditional chemical-heavy creams.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,4,0\"\u003e\u003cb data-path-to-node=\"8,4,0\" data-index-in-node=\"0\"\u003eDermatologically Tested:\u003c\/b\u003e Safe for use on arms, legs, underarms, and the bikini area.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,5,0\"\u003e\u003cb data-path-to-node=\"8,5,0\" data-index-in-node=\"0\"\u003eEco-Friendly \u0026amp; Cruelty-Free:\u003c\/b\u003e Made with natural ingredients and zero harsh chemicals.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-path-to-node=\"9\"\u003e\n\u003ch3 data-path-to-node=\"10\"\u003e\u003cb data-path-to-node=\"10\" data-index-in-node=\"0\"\u003e📝 How to Use (4 Easy Steps) :\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"11\"\u003eFor the best results, ensure your skin is clean and dry before starting.\u003c\/p\u003e\n\u003col start=\"1\" data-path-to-node=\"12\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,0,0\"\u003e\u003cb data-path-to-node=\"12,0,0\" data-index-in-node=\"0\"\u003eMix:\u003c\/b\u003e Take the required amount of powder in a bowl. Gradually add water (or Rose Water for extra glow) and mix until it forms a smooth, thick, honey-like paste.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,1,0\"\u003e\u003cb data-path-to-node=\"12,1,0\" data-index-in-node=\"0\"\u003eApply:\u003c\/b\u003e Using a spatula or your hands (wearing gloves is recommended), apply an even, thick layer of the paste over the desired area in the direction of hair growth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,2,0\"\u003e\u003cb data-path-to-node=\"12,2,0\" data-index-in-node=\"0\"\u003eWait:\u003c\/b\u003e Let the mask sit for exactly \u003cb data-path-to-node=\"12,2,0\" data-index-in-node=\"35\"\u003e10 minutes\u003c\/b\u003e. Do not let it dry out completely to the point of cracking.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,3,0\"\u003e\u003cb data-path-to-node=\"12,3,0\" data-index-in-node=\"0\"\u003eRemove:\u003c\/b\u003e Once the time is up, use a wet cloth or sponge to wipe off the paste in the \u003cb data-path-to-node=\"12,3,0\" data-index-in-node=\"84\"\u003eopposite direction\u003c\/b\u003e of hair growth. Rinse thoroughly with lukewarm water and pat dry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cblockquote data-path-to-node=\"13\"\u003e\n\u003cp data-path-to-node=\"13,0\"\u003e\u003cb data-path-to-node=\"13,0\" data-index-in-node=\"0\"\u003e💡 Pro Tip:\u003c\/b\u003e Always perform a small patch test on your arm 24 hours before full application to ensure skin compatibility. Follow up with a fragrance-free moisturizer for baby-soft skin!\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Alcheme","offers":[{"title":"Default Title","offer_id":61783884857714,"sku":null,"price":1380.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9363\/1858\/files\/IMG-2130.png?v=1779055768"},{"product_id":"celimax-retinal-shot-tightening-booster-15ml-advanced-firming-anti-aging-serum","title":"celimax Retinal Shot Tightening Booster (15ml) – Advanced Firming \u0026 Anti-Aging Serum","description":"\u003cp\u003e\u003cspan\u003eElevate your youth-restoring routine with the \u003c\/span\u003e\u003cspan\u003ecelimax Retinal Shot Tightening Booster\u003c\/span\u003e\u003cspan\u003e. This high-performance booster is specifically formulated for skin that has lost its bounce. Combining \u003c\/span\u003e\u003cspan\u003e0.1% Retinal\u003c\/span\u003e\u003cspan\u003e—a fast-acting Vitamin A derivative that works quicker than traditional retinol—with \u003c\/span\u003e\u003cspan\u003e3% Matrixyl® 3000\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003e1% Panthenol\u003c\/span\u003e\u003cspan\u003e, it targets fine lines, sagging skin, and enlarged pores directly at the source. The lightweight formula accelerates skin cell turnover while deeply hydrating and protecting the skin barrier, leaving your complexion visibly firmer, smoother, and completely revitalized.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cspan\u003e0.1% Retinal Powerhouse:\u003c\/span\u003e\u003cspan\u003e Features a potent dose of retinaldehyde, which converts faster in the skin than standard retinol to deliver accelerated anti-aging results with less irritation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cspan\u003e3% Matrixyl® 3000 Complex:\u003c\/span\u003e\u003cspan\u003e A renowned peptide blend that helps boost natural collagen production, visibly lifting and plumping sagging areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cspan\u003eSkin-Tightening Booster:\u003c\/span\u003e\u003cspan\u003e Specifically targets enlarged pores and fine lines, restoring crisp elasticity and firmness to dull skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cspan\u003e1% Panthenol Barrier Protection:\u003c\/span\u003e\u003cspan\u003e Formulated with soothing Panthenol to lock in moisture, calm potential retinoid sensitivity, and maintain a strong skin barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cspan\u003ePrecision Applicator:\u003c\/span\u003e\u003cspan\u003e Designed in a protective squeeze tube with a fine nozzle to easily apply targeted treatments to areas prone to expression lines.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alcheme","offers":[{"title":"Default Title","offer_id":61863926727026,"sku":null,"price":3499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9363\/1858\/files\/IMG-2137.png?v=1779057321"},{"product_id":"the-ordinary-hyaluronic-acid-2-b5-30ml","title":"The Ordinary Hyaluronic Acid 2% + B5 (30ml)","description":"\u003cp\u003e\u003cspan\u003eThe Ordinary Hyaluronic Acid 2% + B5\u003c\/span\u003e\u003cspan\u003e is an ultra-pure, hydration support formula designed to deliver instant, multi-depth moisture to the skin. This best-selling water-based serum combines low-, medium-, and high-molecular-weight Hyaluronic Acid molecules with an advanced HA crosspolymer. Together, they penetrate multiple layers of the skin's surface to drench thirsty cells, smooth out dehydration lines, and create a visibly plumped, healthy complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e \u003cstrong\u003eMulti-Depth Hydration:\u003c\/strong\u003e Utilizes three weights of Hyaluronic Acid (HA) to target different layers of the epidermis, ensuring comprehensive, long-lasting moisture retention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-align: center;\"\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"text-align: center;\"\u003eInstant Plumping Effect:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"text-align: center;\"\u003e Smooths out rough, flaky patches and visibly fills in fine lines caused by dehydration.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-align: center;\"\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"text-align: center;\"\u003eEnhanced Skin Barrier Support:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"text-align: center;\"\u003e Formulated with Vitamin B5 to soothe irritation, reduce redness, and reinforce the protective skin barrier.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-align: center;\"\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"text-align: center;\"\u003eUniversal Routine Staple:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"text-align: center;\"\u003e An incredibly versatile, lightweight fluid texture that layers seamlessly with almost any active treatment or moisturizer.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-align: center;\"\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"text-align: center;\"\u003eClean \u0026amp; Conscious:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"text-align: center;\"\u003e Vegan, cruelty-free, oil-free, and formulated without silicones, alcohol, or gluten.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e \u003cstrong\u003eWhen to Apply:\u003c\/strong\u003e Ideal for daily use in both your morning (AM) and evening (PM) skincare routines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan style=\"text-align: center;\"\u003e \u003c\/span\u003e\u003cspan style=\"text-align: center;\"\u003eApplication Order:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"text-align: center;\"\u003e Apply as your very first treatment step immediately after cleansing, while your skin is still slightly damp.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003eHow to Apply:\u003c\/strong\u003e Dispense 2–3 drops onto your palms, press gently into the face and neck, and let it absorb for a few seconds.\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003ePro-Tip for Maximum Results:\u003c\/strong\u003e Because Hyaluronic Acid acts like a sponge drawing moisture in, always lock it in with a cream moisturizer or oil suspension immediately afterward. This seals the hydration into the skin and prevents transepidermal water loss.\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003eRoutine Compatibility:\u003c\/strong\u003e Universally compatible. Safe to pair with retinoids, vitamin C, peptides, and direct acids.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alcheme","offers":[{"title":"Default Title","offer_id":61886809735538,"sku":null,"price":2499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9363\/1858\/files\/IMG-2278.png?v=1780021438"},{"product_id":"the-ordinary-niacinamide-10-zinc-1","title":"The Ordinary | Niacinamide 10% + Zinc 1%","description":"\u003cp\u003e\u003cstrong\u003eWhat It Is:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA high-strength, water-based vitamin and mineral formula designed to target breakouts, minimize the appearance of enlarged pores, and balance visible sebum activity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegulates Sebum:\u003c\/strong\u003e\u003cspan\u003e 10% Niacinamide (Vitamin B3) significantly reduces excess oil production.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCalms Skin:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e 1% Zinc PCA works to soothe inflammation and accelerate skin healing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrightens Tone:\u003c\/strong\u003e\u003cspan\u003e Smooths out skin texture and diminishes the look of post-acne dark spots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e\u003cspan\u003e Oily, combination, and acne-prone skin types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cspan\u003e Apply a few drops to the entire face in the morning and evening before heavier creams.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alcheme","offers":[{"title":"Default Title","offer_id":61961505964402,"sku":null,"price":2199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9363\/1858\/files\/IMG-2278.png?v=1780021438"},{"product_id":"the-ordinary-alpha-arbutin-2-ha-dark-spot-correcting-serum","title":"The Ordinary Alpha Arbutin 2% + HA | Dark Spot Correcting Serum","description":"\u003cp\u003e\u003cspan\u003eA highly concentrated serum featuring purified Alpha Arbutin paired with a multi-depth Hyaluronic Acid delivery system to dramatically fade dark spots and uneven tone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFades Dark Spots:\u003c\/strong\u003e\u003cspan\u003e Formulated at an exceptionally high 2% concentration to target sunspots, age spots, and melasma.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e\u003cspan\u003e Next-generation Hyaluronic Acid ensures the skin stays plump and well-moisturized while the active brightens.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEven Complexion:\u003c\/strong\u003e\u003cspan\u003e Promotes a uniform, radiant skin tone with consistent daily use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cspan\u003e Apply a few drops to the face in the AM and PM. Always use sun protection (SPF) in the morning.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alcheme","offers":[{"title":"Default Title","offer_id":61961514189170,"sku":null,"price":2199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9363\/1858\/files\/IMG-2681.png?v=1782064290"},{"product_id":"the-ordinary-aha-30-bha-2-peeling-solution-exfoliating-facial","title":"The Ordinary AHA 30% + BHA 2% Peeling Solution | Exfoliating Facial","description":"\u003cp\u003e\u003cspan\u003eA deep-red, rinse-off exfoliating treatment that targets multiple layers of the skin to clear pore congestion, fight visible blemishes, and restore brilliant surface radiance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSurface Radiance (AHA):\u003c\/strong\u003e\u003cspan\u003e 30% Alpha Hydroxy Acids exfoliate the topmost layer for a brighter, smoother appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePore Clearing (BHA):\u003c\/strong\u003e\u003cspan\u003e 2% Beta Hydroxy Acid (Salicylic Acid) penetrates deep into pores to clear out acne-causing impurities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTextural Improvement:\u003c\/strong\u003e\u003cspan\u003e Helps dramatically smooth skin texture and reduce the appearance of fine lines over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cspan\u003e Apply evenly to clean, dry skin. Leave on for \u003c\/span\u003e\u003cspan\u003eno more than 10 minutes\u003c\/span\u003e\u003cspan\u003e, then rinse thoroughly with lukewarm water. Use maximum twice per week in the evening.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alcheme","offers":[{"title":"Default Title","offer_id":61961518285170,"sku":null,"price":2199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9363\/1858\/files\/IMG-2682.png?v=1782064463"},{"product_id":"the-ordinary-buffet-multi-technology-peptide-anti-aging-serum","title":"The Ordinary \"Buffet\" Multi-Technology Peptide Anti-Aging Serum","description":"\u003cp\u003e\u003cspan\u003eA multi-peptide, lightweight serum that targets multiple signs of aging at once, acting like an \"all-you-can-eat buffet\" to restore youthful resilience, bounce, and smoothness to the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTargets Wrinkles:\u003c\/strong\u003e\u003cspan\u003e Combines multiple peptide technologies (including Matrixyl 3000 and Synthe'6) to visibly reduce fine lines and dynamic folds.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImproves Elasticity:\u003c\/strong\u003e\u003cspan\u003e Boosts skin firmness, density, and natural structural bounce.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHydrates \u0026amp; Replumps:\u003c\/strong\u003e Infused with a skin-friendly complex of multiple hyaluronic acid weights for deep, long-lasting moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cspan\u003e Apply to the entire face in the AM and PM after cleansing and before oils or heavy creams.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alcheme","offers":[{"title":"Default Title","offer_id":61961520710002,"sku":null,"price":2199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9363\/1858\/files\/D29FE6FF-6393-4436-AE41-9150EA82F839.png?v=1782064661"},{"product_id":"the-ordinary-retinol-0-2-in-squalane-anti-aging-beginner-serum","title":"The Ordinary Retinol 0.2% in Squalane | Anti-Aging Beginner Serum","description":"\u003cp\u003e\u003cspan\u003eA highly stable, water-free solution featuring 0.2% pure Retinol paired with a nourishing squalane base to effectively target early signs of aging without overwhelming the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmooths Fine Lines:\u003c\/strong\u003e\u003cspan\u003e Promotes cell turnover to visibly reduce the appearance of fine lines, wrinkles, and dynamic folds.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRefines Texture:\u003c\/strong\u003e\u003cspan\u003e Targets textural irregularities and clarifies uneven skin tone for a smoother, clearer complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNourishing Base:\u003c\/strong\u003e\u003cspan\u003e Formulated in plant-derived squalane to deliver deep hydration and minimize the irritation and peeling typically associated with retinol use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cspan\u003e Apply a small amount to the face in the evening as part of your skincare regimen, after water-based serums but before heavier treatments. 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